Course description

An authority book doesn’t just share what you know; it positions you as a trusted voice in your field. Through this programme, you’ll discover how to teach from your experience, showcase your insights, and use your book to position yourself.  Each step is designed to take you from idea to impact, helping you to publish your book yourself and leverage it to attract clients, secure speaking engagements, gain media attention, and open new opportunities for your brand.

 

Through the Author to Authority Bestseller Publishing programme, you’ll discover how to turn your expertise into an impactful non-fiction book that educates, inspires, and positions you as a trusted leader in your field. We’ll walk through the 7 P's of Publishing Success—Perception, Planning, Production, Perusal, Publishing, Protection, and Promotion.  This programme is more than a course; it’s a partnership. You’ll have guidance, structure, and training from a team that has helped many authors like you reach the bestseller list and elevate their credibility.

 

Writing an authority book is a commitment to growth, visibility, and impact. Your journey to influence and impact begins here.

What will i learn?

  • A complete, publish-ready non-fiction manuscript (≈35–60k words) that teaches your framework.
  • Clear authority positioning (title/subtitle, promise, reader outcomes, back-cover copy).
  • Professional book package: cover brief, interior spec, front/back matter, metadata, categories, keywords.
  • Self-publishing set-up on KDP (or chosen platform) with compliant files (EPUB/PDF) and pricing strategy.
  • Legal & IP readiness: ISBN allocation plan, copyright page, permissions & citations handled.
  • Launch engine: 30-day plan, ARC team of 25–50, 20–40 advance reviews targeted, media kit, podcast pitches.
  • Authority assets: signature talk outline, lead magnet tied to the book, email nurture sequence (5–7 emails).

Requirements

  • No formal qualifications required

Frequently asked question

An authority book is built to position you as a trusted expert—not just to share tips. It teaches from your lived experience, showcases your frameworks, and is structured to build credibility, attract clients, and open doors to media and speaking.

No. The programme starts with Perception & Planning to refine your audience, promise, and book angle. You’ll get templates, outline frameworks, and examples so you can write confidently—even if you’ve never written a book before.

A publish-ready non-fiction book and a leverage plan. Specifically: a complete manuscript, a professional outline and chapter assets, a self-publishing toolkit (metadata, keywords, categories, cover brief), a protection checklist (ISBNs, copyright, permissions), and a Promotion launch plan (media kit, speaking pitch, content calendar).

It’s guided but flexible. Most professionals complete a strong draft in 8–16 weeks depending on time available. You’ll follow the 7 P’s—Perception, Planning, Production, Perusal (editing/feedback), Publishing, Protection, Promotion—through video lessons, checklists, and live guidance.

We teach proven, ethical strategies (smart category selection, launch teams, early reviews, media outreach, and leveraged platforms). While no programme can guarantee a bestseller, our Promotion system increases your odds and—more importantly—ensures your book builds authority and measurable business outcomes (leads, talks, press).

Andrea Campbell

I’m your coach - Andrea Campbell, author of over a dozen bestselling non-fiction books and several medium-content books, some of which were also bestsellers.

Hey, I'm AndreaMBA | MA (Hons)Linguist | Writer | Non-fiction Book PublisherI’m your coach - Andrea Campbell, author of over a dozen bestselling non-fiction books and several medium-content books, some of which were also bestsellers.Self-published author Published first book in 2010Self-published 24 books to dateProfessionally trained to publish e-books, paperbacks, hardcovers & audiobooks on Amz & other platformsSeven Amz No. 1 bestsellers to datePublished eight audiobooks to date.I will show you how to craft a high-quality non-fiction book that will make an impact. If you'd like to see my books, please visit my non-fiction author page at:

2500£

Lectures

46

Skill level

Advanced

Expiry period

12 Months

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